They probably know how to brand their products in the market with attractive packaging and advertisements but the final thing that they neglect is brand themselves accordingly.
I’m sure you can’t deny the fact that you are your mobile advertisement and your sales people represent your company most of the time. How your clients perceive your company is not just through your wonderful products but also your staffs, so do their image, their presentation counts?
This month, we are going to give you a few tips on how to bring your personal image branding forward and say it out to the world. Let your personal image does the talking besides your products or services. By the way, who can resist appealing image and elegance communication skills?
- Is your image congruent with your professionalism?
Lots of people know how to dress “corporately” and stick to the safe basic colour throughout the time. Do you know colour can create psychological effects or I call it magic rapport.
For example if you manage to find your best essence colour, you will look more approachable and vibrant. Most of the corporate leaders or politicians in US, they do check out their colour through image consultant companies.
Besides profession like lawyer, basically you can add in a bit of colour in your safe colour wardrobe. You might brand yourself by using certain colour that represent your professionalism as well.
Before, Dr. Gibby
After Dr. Gibby
Dr. Gibby, Doctor
- Does your image congruence with your credibility?
I often bumped into high level corporate figure or CEO who doesn’t look like one. I don’t mean to be rude but seriously people judge you all the time, especially if you are dealing with overseas traders from HK, Singapore, Japan or even Taiwan.
The quality of the wardrobe reflects your social class, your professional level and your credibility as well. If you respect yourself, I’m sure you will present yourself with the best ever that you can afford.
Try to allocate your 10% budget of out your handsome monthly income to groom yourself and I guarantee you won’t regret.
Before After
Alan Voon, Author, Speaker for Warrant Investment
“As a financial consultant, sometimes I have to conduct a lot of public seminars. Evelyn’s coaching work magic and Iinstantly transformed, being more confidence and powerful, the most important is to create my charm for people to
listen and trust me.”
- Is your image congruent with your personality?
Currently I met a corporate financial director who looks typical corporate which doesn’t impress me at the first place. Well, his red silk tie is not too bad but it doesn’t reflect any personality taste.
Anyway I do not judge by just the look and we had conversation. At the end, I was taken away by his hidden talent in photography and art appreciation. He is worry to show his sense of creativity in his current position.
I would say it will be marvelous if he can reflect his creativity in his little details of his dressing and that might make him a difference.
Who says you can’t be a creative finance director? Don’t forget one of the 9c of leadership is creativity, so show them up in your image but off course you have to do it elegantly. Not sure how to do it, eem…you can ask us for help!
“The Virgin chairman is especially good at creating stories with visual impact. He is prepared to dress up and act the clown, where most businessmen take themselves too seriously to do any such thing..” Business The Richard Branson Way
Throughout my presentations, lots of people were curious and interested to know about image branding.
How Can You Build Your Personal Image Branding?
